Emmanuel Vivier /// Blog & Buzz marketing

At Cannes Advertising Festival for a few days

 

Word of Mouth Marketing Conference in Warsaw : the videos

Please find below the 2 videos of the Word of Mouth Marketing Conference in Warsaw I was invited to speak at a few weeks ago (thanks to Streetcom):

Poscasted by Caroline Maerten Rolling Talks

People from all over the world joined us at the Marketing2.0 Conference... There were even some from Belgium like Caroline Maerten from Rolling Talks who decided to podcast me for the Interact Congress Blog. This is the blog of the Interact Congress for Online Advertising and Media in Europe, that will take place in Berlin on 2-3 June 2008  under the tagline “Connecting European E-Marketing“.

Emmanuel Vivier, CEO Vanksen group from Rolling Talks on Vimeo.

Mary Beth, Forrester Research  principal analyst regarding word of mouth marketing & web2.0 has been podcasted too. Mary Beth is explaining Forrester POST approach. POST stands for People, Objectives, Strategy, Technology. An interesting simple & efficient method to start  with dealing with 2.0 for a brand :

Mary Beth Kemp, Forrester Principal Analyst from Rolling Talks on Vimeo.

Viral, Buzz & Influential Marketing: presentation from my latest conferences

Since many of the people who attempted the latest conferences I have been speaking at (Marketing2.0 Conference in Paris, Word of Mouth Marketing Conference in Warsaw,...) have asked for it... please find my presentation slides on Slideshare... It is a basic 1h30 synthesis for marketing people who are just starting getting interested in  buzz, viral and influential and word of mouth marketing. Feel free to give me your feedback... It is all about conversation ;)

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Speaking at Word of Mouth Conference in Warsaw, Poland

Today I was speaking at The annual conference "Word of Mouth - The power of consumers" in Warsaw Poland. This event was organized by StreetCom (the local equivalent of BzzAgent or Buzzers.nl in Poland).

I was pleased to join top word of mouth marketing authorities from United States, Great Britain, France, Germany, Holland, Sweden, Poland such as Emanuel Rosen (Author of international bestseller "The Anatomy of Buzz"), John Hlinko (President and CEO Grassroots Enterprise) who is know helping Obama to recruit more advocates, Willem Sodderland (Founder and CEO word of mouth marketing agency Buzzer in the Netherlands).  Please find Willem's presentation below :

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More info : http://kalicinscy.avx.pl/konferencjawom2008eng

Marketing 2.0 Conférence | Paris (5/6 may)

A few photos from http://www.marketing2conference.com we are co-organising with Vanksen|Culture-Buzz & Nils Andres from the Brand Science Institute. More available on Flickr.

Speaking in Dubai at the 3rd Annual Kids and Youth Marketing Summit Middle East

On the 27th (yes, in Middle East people are working on sunday (and not on saturday)) and 29th of April 2008, I will be animating a 1day workshop at the 3rd Annual Kids and Youth Marketing Summit Middle East in Dubai. This workshop, with a Word of Mouth Marketing Focus will be an in-depth review of how one of the most innovative marketing trends can help brands to build lasting connections and loyalty to create a base of young brand advocates.

The rest of the Conference should be highly interesting with speeches and best practices from numerous leading brands such as LG electronics, Studentbeans.com organic foods & cafe, Panasonic marketing middle east, Newboy toys / Fulla, HP middle east, Motorola, Crocs,…

- More info : http://www.youthmarketingme.com
- Have a look at the other conferences and seminars we are speaking at with Vanksen|Culture-Buzz, LegitiName or BuzzParadise (VanksenGroup) : http://www.culture-buzz.com/services/Conferences-Seminars-806.html

Speaking in Riga at “Alternative Marketing. Getting noticed” Conference on the 21st of April

On the 21st of april, I will be speaking at the conference “Alternative Marketing. Getting noticed” in Riga,Latvia.

Numerous international speakers and word of mouth marketing experts will be there :
- Justin Foxton, founder of CommentUK, co-author of the “Bible” “Connected marketing: The Viral, Buzz and Word of Mouth Revolution"
- Jimmy Maymann, CEO of Go Viral
- Ian Herbison, Regional Director, Central & Eastern Europe of Mmd company
-  Gary McGuire, Chief Brand Officer of BITE Group
- ZenithOptimedia

As well as local experts:
-  Mudrite Grundule, Director, PR company Prospero;
- Arturs Mednis, Founder of “JaffaRiga” project; he is called “media hooligan”, one of the famous bloggers in Latvia;
- Gatis Bolinskis, Founder & Head of Data Serviss
- Tomas Ramanauskas, Creative Director of MTV Baltics.

The conference will gather interesting and outstanding figures who reached much success in this kind of marketing, new in the Baltics so far. Exciting and dynamic presentations, interactive discussions, different cases of world-famous companies, vivid examples, the most essential theoretical base,...

A good opportunity to have a better understanding on how word of mouth maketing is getting used and adopted accross the world...

More info :
- http://www.conferences.lv/eng/forums/alternativemarketing2008/
- http://www.conferences.lv/files/amarketing.pdf

- Have a look at the other conferences and seminars we are speaking at with Vanksen|Culture-Buzz, LegitiName or BuzzParadise (VanksenGroup) : http://www.culture-buzz.com/services/Conferences-Seminars-806.html

Flying to Johannesburg to speak at Marketing Show South Africa

When you will be reading this note, I will be flying to Johannesburg to speak at Marketing Show South Africa about word of mouth marketing, social media, blog, buzz & viral marketing... I have never been there yet and am a bit curious to see how is the market doing there...

More info : http://www.marketing-show.com/southafrica/index.html

Join Paris International Marketing 2.0 & Buzz Conference : 6-7th of may!

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After BuzzTheBrand, (the 1st french conference about buzz and viral) last september, dont' miss the "Marketing2.0", the 1st International Conference about Marketing 2.0 and buzz, viral & blog marketing in France : http://www.marketing2conference.com . It will gather top experts from all around the world in the center of Paris (ESCP-EAP)... Speaker from Facebook, Myspace, BzzAagent, BuzzParadise, YouTube, Forrester will help agencies and marketing or brand managers understand what are the latest best practices around 2.0 communication. Don't miss this exceptional event!

More info : http://www.marketing2conference.com/